{"id":6070,"date":"2021-09-09T22:56:14","date_gmt":"2021-09-09T22:56:14","guid":{"rendered":"https:\/\/journalsofmomma.com\/?p=6070"},"modified":"2022-02-11T15:01:42","modified_gmt":"2022-02-11T15:01:42","slug":"vidhai-momtrepreneur-harini-durairaj","status":"publish","type":"post","link":"https:\/\/journalsofmomma.com\/index.php\/2021\/09\/09\/vidhai-momtrepreneur-harini-durairaj\/","title":{"rendered":"Vidhai -momtrepreneur – Harini Durairaj"},"content":{"rendered":"\t\t
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Today, if I had to look back at my journey of being a mompreuner, I don\u2019t feel like bragging about my fancy 6-digit turnovers, I would rather talk about my sense of emptiness; my self-realization in getting to know me better as I forayed into this.<\/p>\n

 If you ask me what was your greatest achievement in life, I think it was when I decided to listen to myself, a year before the pandemic was at its cruel-best and founded Vidhai.<\/p>\n

I think that was the time when I stopped giving in to the noises around me; people who thought that a mom can never have a career, people who doubted my abilities to bounce back after all my health issues and most important of all was of my own mind: that doubted my agility and questioned the very purpose of my life.<\/i><\/p>\n

I decided to start my venture Vidhai, a traditional wellness brand that aims to take you back to your  childhood days, where we ate and led a healthy life under the watchful eyes of our grandparents. <\/p>

I think it all started when I was trying to step back as a responsible mom and review my own lifestyle, as I felt like my child deserved the best in everything and realized how I actually lost my connection with my roots.<\/i><\/span><\/p>\n

I thought what if we could plug the gap between today\u2019s instant food lifestyle and forgotten values of tradition.<\/p>\n

This very idea sowed the seeds for Vidhai and I think this clarity in thinking is what made us what we are today and yet stay relevant to this generation.<\/p>\n

As they say, necessity is the mother of innovation and our every product is born out of some real-time problems. Like today, kids think all good things don\u2019t taste good and our prodigies like Almond Choco mix & Moringa Curry Leaves powder, broke that mould, gratifying both the parents and kids, alike.<\/p>\n

If you are looking at a perfect recipe as an entrepreneur, trust me there is never one and it\u2019s always dynamic, as everyone\u2019s journey is going to vary from others.<\/p>\n

Also I wanted to confess, it was never an easy ride, customer complaints, marketing mess ups, delivery roadblocks and self-doubts do pop up every time when you make a step ahead, but, today I have become matured enough to embrace these negativity around, which I think actually helps me to grow.<\/i><\/p>\n

One final lesson I would like to pass on to all the aspiring entrepreneurs out there is , it doesn\u2019t matter what you do, all it matters is how you do and that\u2019s going to define you as a person and create your identity.<\/b><\/p>\n

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About Author:\u00a0<\/b><\/p>

I am \u00a0Harini Durairaj from a middle class background , was passionate to do something and achieve big. I am\u00a0a foodie and strongly believe food has power to do with mind and body. In turn soul is happy when your tummy is happy.\u00a0<\/span>I completed \u00a0MSc bioinformatics but due to personal reasons was not able to pursue my PH.D.\u00a0<\/span><\/p>

Pandemic sowed a seed in me to do something with food thats where I started VIDHAI.\u00a0<\/span>From sept 27, 2020 I started my journey it’s been a year. \u00a0I have more 3000 customers all over India and overseas and most of them where repeated customers it’s a huge journey. \u00a0My husband was my back bone and moral support in this journey<\/span><\/div>

My vision is to know better about health, \u00a0to establish my brand overseas and build customers worldwide.\u00a0<\/p>

People have to understand on health hazard caused by preservatives and how organic foods and sustainable living can change one’s life.<\/b><\/i><\/p><\/div>

Also I am working on to provide \u00a0the products in affordable prices.\u00a0<\/span>Also\u00a0I work on dubbing, \u00a0which I am much passionate since childhood.<\/span><\/p>

Instagram Page<\/i><\/b> : @soulfulvidhai<\/a><\/p>

Website<\/b><\/i> :\u00a0https:\/\/www.vidhaistore.com<\/a><\/p>

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Today, if I had to look back at my journey of being a mompreuner, I don\u2019t feel like bragging about my fancy 6-digit turnovers, I would rather talk about my sense of emptiness; my self-realization in getting to know me better as I forayed into this.  If you ask me what was your greatest achievement …<\/p>\n

Vidhai -momtrepreneur – Harini Durairaj<\/span> Read More »<\/a><\/p>\n","protected":false},"author":2,"featured_media":6720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[302,300,297,298,303,301,299],"class_list":["post-6070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-post","tag-ancientcooking","tag-harinidurairaj","tag-homemademasala","tag-indianmasala","tag-masalapowder","tag-momtrepreneur","tag-vidhai"],"uagb_featured_image_src":{"full":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE.png",1080,1080,false],"thumbnail":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE-150x150.png",150,150,true],"medium":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE-300x300.png",300,300,true],"medium_large":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE-768x768.png",768,768,true],"large":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE-1024x1024.png",1024,1024,true],"1536x1536":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE.png",1080,1080,false],"2048x2048":["https:\/\/journalsofmomma.com\/wp-content\/uploads\/2022\/02\/CA93C5E6-2B59-43CB-B144-9884F9CC7DBE.png",1080,1080,false]},"uagb_author_info":{"display_name":"Deepika","author_link":"https:\/\/journalsofmomma.com\/index.php\/author\/deepika-suresh-kumar\/"},"uagb_comment_info":2,"uagb_excerpt":"Today, if I had to look back at my journey of being a mompreuner, I don\u2019t feel like bragging about my fancy 6-digit turnovers, I would rather talk about my sense of emptiness; my self-realization in getting to know me better as I forayed into this.  If you ask me what was your greatest achievement…","_links":{"self":[{"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/posts\/6070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/comments?post=6070"}],"version-history":[{"count":29,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/posts\/6070\/revisions"}],"predecessor-version":[{"id":6729,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/posts\/6070\/revisions\/6729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/media\/6720"}],"wp:attachment":[{"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/media?parent=6070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/categories?post=6070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalsofmomma.com\/index.php\/wp-json\/wp\/v2\/tags?post=6070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}